User Engagement - MAT News

In-App Advertising: Pros, Cons, and Best Practices

September 20, 2023NovoaLeave a Comment

Hey everyone! Welcome back to my blog. If you’ve been in the mobile app industry for even a minute, you’ve probably heard the buzz about in-app advertising. It’s not just a buzzword; it’s a billion-dollar industry that’s crucial for both app developers and advertisers. So, whether you’re looking to monetize your app or you’re an […]

User Experience (UX): The Make-or-Break Factor in Mobile Ads

September 15, 2023September 12, 2023NovoaLeave a Comment

Hello, digital warriors and advertising aficionados! Welcome back to my blog, where we dissect the many elements that make or break a digital campaign. Today, we’re diving into a topic that often gets overshadowed by metrics and KPIs but is quintessential for success: User Experience (UX) in Mobile Ads. Why UX Matters in Mobile Ads […]

Mobile Advertising vs. Desktop Advertising: A Comparative Analysis

September 15, 2023September 12, 2023NovoaLeave a Comment

Hey folks, welcome back to my blog where we dissect, discuss, and delve deep into the world of digital marketing. Today, we’re cracking open a topic that has long been a subject of debate among advertisers and marketers alike: Mobile Advertising vs. Desktop Advertising. Both have their merits and drawbacks, but how do they stack […]