Real-time Bidding

Real-Time Bidding in Mobile Advertising: What You Need to Know

September 22, 2023September 20, 2023NovoaLeave a Comment

Hey there, advertising aficionados! Welcome back to the blog. Today, we’re going to delve into the exciting world of real-time bidding in mobile advertising. If you’re scratching your head wondering what that even means, don’t worry—you’re not alone. Real-time bidding (RTB) is a complex yet groundbreaking area that’s reshaping the landscape of mobile advertising. Let’s […]

AI and Mobile Advertising: How Artificial Intelligence is Revolutionizing Mobile Ad Strategies

September 8, 2023August 31, 2023NovoaLeave a Comment

Hey there tech enthusiasts, marketers, and everyone intrigued by the ever-changing digital landscape! It’s time for us to dive into a topic that’s shaking up the mobile advertising world: Artificial Intelligence (AI). Unless you’ve been living under a rock, you already know that AI isn’t merely a buzzword anymore. It’s a groundbreaking technology that’s transforming […]