Programmatic Advertising

Real-Time Bidding in Mobile Advertising: What You Need to Know

September 22, 2023September 20, 2023NovoaLeave a Comment

Hey there, advertising aficionados! Welcome back to the blog. Today, we’re going to delve into the exciting world of real-time bidding in mobile advertising. If you’re scratching your head wondering what that even means, don’t worry—you’re not alone. Real-time bidding (RTB) is a complex yet groundbreaking area that’s reshaping the landscape of mobile advertising. Let’s […]

The Future of Mobile Advertising: Trends to Watch

September 13, 2023September 12, 2023NovoaLeave a Comment

Hello, dear readers! Welcome back to my tech-laden corner of the internet. Today we’re delving into an ever-evolving topic that no marketer can afford to ignore: The Future of Mobile Advertising. With over 3.8 billion smartphone users globally, it’s evident that mobile advertising is not a trend, but rather, a cornerstone of modern marketing strategies. […]