Cost-Per-Click (CPC) vs. Cost-Per-Mile (CPM): What’s More Effective?

In the dynamic world of digital advertising, marketers are often confronted with a myriad of options and strategies to drive campaign success. Two popular pricing models that have remained at the forefront are Cost-Per-Click (CPC) and Cost-Per-Mile (CPM). Each model offers unique advantages and challenges, making the choice between the two pivotal. So, let’s delve […]

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