Ad-blockers on Mobile Devices: The Impact on Mobile Advertising and How Companies are Reacting

Introduction In the realm of mobile technology, advertising has long been the bread and butter of free-to-use applications and websites. However, the introduction and proliferation of ad-blockers have compelled many to reassess the dynamics of the mobile advertising ecosystem. As a data scientist, my interest lies in understanding these transformations through data analysis, to grasp […]

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