Know the five rhetorics to repair your public image

May 4, 2021 10 min read Opinions expressed by Entrepreneur contributors are their own. Rare is the day when a scandal doesn't appear on the news and we think the world is going to get worse. With or without reason, the reputations of organizations and public figures are in doubt and harshly judged. Fortunately, there…

the five rhetorics
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Rare is the day when a scandal doesn't appear on the news and we think the world is going to get worse. With or without reason, the reputations of organizations and public figures are in doubt and harshly judged. Fortunately, there is no shortage of communication experts to help with image crises. And, although technology has changed, the basis of his advice has been maintained for years.

Halfway between rhetoric and persuasive narrative, today I present a classification developed by Professor William M. Benoit in 1997. His article " Image Repair Discourse and Crisis Communication " is still valid. In fact, the SCOPUS database says 550 subsequent scholarly articles took it as a reference. Plus, just watch the news to find out that those arguments still work.

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Know the five rhetorics to repair your public image ... Benoit identified five strategies: denial, avoidance of responsibility, reduction of the offense ... your image? Image: Depositphotos.com. The five arguments Professor Benoit studied those ...

 

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