Apple’s Epic Battle Over the App Store Comes Down to Just One Question

The battle between Apple and Epic finally goes to trial this week, nine months after the iPhone maker pulled Fortnite from the App Store. You'll remember that move was prompted by Epic's attempt to add its own in-app payment system for buying virtual goods within Fortnite, a violation of the App Store guidelines.

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Epic was prepared for Apple's move, quickly launching a PR campaign and a lawsuit. Since then, the companies have gone back in forth in hearings and court filings, the latest of which includes some interesting pieces of information about the legal strategies they intend to employ.

After a day of trial that included opening statements from both sides, as well as testimony from Epic's CEO, Tim Sweeney, one thing is clear--this fight

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Read original at Inc Magazine | Small Business Ideas and Resources for Entrepreneurs

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